So last week we talked in brief about contract publishing, aka "Traditional Publishing." This week, let's talk about the different methods of self-publishing. And here is where the debates begin, because there are some practices out there that I hesitate to call "publishing" in the strictest sense.
The first thing to remember when self-publishing is this:
You're NOT going to do it alone. There are many good reasons for this.
When I first wrote my book, I thought I was going to keep my little baby under a sheet and spring it upon an unsuspecting world, and everyone would read it and cry and say over and over again, "Where has this been all my life?" and it would be an overnight best-seller, and I would have a comfortable income stream.
Yeah, right. That was before I learned about critique partners and beta readers. In addition, I nearly got took for a ride by a few shysters out there posing as publishers. We'll get to those guys on another post.
Self-publishing is a huge challenge, and I say that based on my own experience. The first thing I had to lay down was my pride. The second thing was my sensitivity, because cupcake, this business is not for the squeamish or the hesitant. By that I mean I had to develop a thick skin, because my story was certainly not "All that and a bag of chips." I was just too close to the work to see it. I actually got offended because I couldn't understand why anyone would want to turn me down. I didn't see the whole list of issues that needed fixing, and when people did bring those issues up, I wrote them off because I thought they were all wrong.
Now, after those 40-plus rejections, I actually did get picked up by a small press out of Montreal, which was an amazing journey in itself. But this post is about self-publishing, right? So let's stay on track, Cy. That press went out of business after some time due to health issues of the editor-in-chief and CEO. She's still an amazing person. I got all my publishing rights returned, and proceeded to self-publish all my books all over again.
Now, in self-publishing, YOU are the publisher. You are responsible for editing, cover art, promotion, setting up all your own book events, etc. Everything is your own responsibility.
You think to yourself, "Fine; I'll just do my own editing and cover art."
Sorry, kiddo. That's not how it works.
Like I said, you are too close to your own baby to be able to make impartial but necessary changes to it. Take it from me, you need an editor who is not invested in the work. A second set of eyes who will be blunt and demanding. You're not here to make friends; you need someone who is as dedicated as you are to making this work a product worth being on the market, who will point out all the needless repetitions, grammatical errors, misspellings, and incorrect punctuation that you missed. What you do NOT need is someone who will dictate changes that alter the vision of the work, or who will become a dictator. It's YOUR story. Any changes you make will be in YOUR voice, or not at all. I can recommend a couple of really good editors if you're at a loss. Other ways to make contacts in the industry include membership at critique sites like critique Circle.
Good editing is not cheap. Cheap doesn't give your book the spit and polish it needs in order to be the best work you can put out. But good editing is always worth the investment. Always.
Cover art is your next expense, and unless you have a degree in graphic design, please do NOT do your own cover art. I know. Expensive. Expect to pay two hundred dollars and up for a professionally designed cover. Believe me, there are elements we civilians simply do not know need to be included in catching a potential reader's eye.
As to platform, I use Draft2Digital. I also have a KDP account. Yes, I give these platforms a certain share of my cut. This is because I want to have an easy way for readers to access my books, both in eBook and print versions.
The plus of self-publishing is pretty obvious: You get to keep a larger percentage of your earnings. The minuses are also pretty obvious. YOU are the show. You are responsible for overseeing and coordinating everything to do with putting out a quality product.
If there are any things you want to bring up for discussion, let me know. We'll get them into the cycle and have some vigorous conversation.



